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How much revenue are you
losing to missed calls?
The average service business misses 35–45% of inbound calls. Every missed call is a job you didn’t book, a customer who called your competitor instead. Pick your industry, drop in your numbers, see the damage.
Total calls — answered + missed + voicemail.
Average revenue per closed job. Pre-filled with industry average — adjust if yours is different.
Where does the 35–45% number come from?
Multiple industry surveys converge on the same range. Hibu’s 2024 SMB benchmark put missed-call rates at 38% across home services. NFIB found 42% for shops with one or no admin staff. Numa’s public benchmarks for auto service: 35–50%. The number is high because most calls come during work hours when the owner is on a job and there’s no one to pick up.
Voicemail doesn’t fix this. Roughly 75% of customers will not leave a voicemail; they hang up and call the next business in the search results. By the time the owner listens to the messages that did get left, the customer has already booked someone else.
Morthn is an AI that picks up every call instantly, answers questions, books appointments, and texts the customer if they hang up before booking. $99–$799/mo, depending on call volume. See how it works →