The calls you miss get answered. The leads get chased. The invoices get collected.
$1,997/mo + $1,997 setup · first automation included · +$500/mo each added, capped at $4,997/mo · month-to-month, cancel anytime
Proof, not a promise
“Below the fee this period — flagged to you, because a plan that can’t show its arithmetic doesn’t keep clients.”The sentence most agencies hide. Read a real month →
New leads texted back in minutes, jobs booked and reminded so they show, reviews asked for and no-shows won back, invoices chased until they clear. Run for you by a named person on the hook — not a chatbot you configure.
You don’t pay until it’s live and working — within 14 days, or you owe nothing. The risk is on me, not on you.
What we automate
The repetitive work of running your company, turned into systems that run themselves.
Every domain below is a system we build on your tools and then run for you — AI does the work, a real person owns the outcome. Start with the one that’s costing you most.
Sales & follow-up
- Every lead captured and answered the moment it lands
- Follow-up that runs until they book or say no
- Quotes drafted for approval, reminders and reschedules handled
- Reviews requested, replies handled, past customers won back
Billing & collections
- Invoices issued and chased until they pay or you step in
- Renewal and notice windows tracked so none lapse
- Every commission line reconciled
- A monthly ledger that prices it all in your dollars
Onboarding & people ops
- New hires set up in every system by their start date
- Departures shut off across every tool within 24 hours
- Access and permissions tracked, not guessed
- The compliance filing calendar watched so nothing slips
It also automates your marketing & ads
Social posted on a steady cadence, ad campaigns built and tuned from your real numbers, a reply drafted for every review, win-backs run for the customers you already earned.
And it automates your proposals, RFPs & contracts
RFPs and security questionnaires answered from your approved facts, a bid/no-bid verdict before you spend 33 hours, renewal windows caught in time.
How it works
We build the systems. Then they run themselves.
You spend about twenty minutes telling us the business. We build each automation on your real tools, test it on your real data, and put it live — with a real person owning every outcome.
You tell us the business
About 20 minutes. Your voice and the words you ban, your services and real pricing, your approval rules, and the edge cases your staff handles ten times a week.
We build the automations
Each system is built on your real tools — email, calendar, docs, accounting, payments — and tested against your real data before a single message reaches a customer.
Live in 14 days
Supervised, on real volume, with a human watching every edge case in the first week. You don’t pay until it’s live and working — if it isn’t by day 14, you owe nothing and your card is never charged.
And here’s how it handles the work
Handled on its own
Confirmations, FAQs, reminders, reschedules, spam. Logged, never escalated.
Drafted for one tap
A lead reply, an invoice chase, an RFP response — written in your voice, held until you approve it.
Escalated to a human
A refund dispute, an angry customer, anything outside its training — handed over with full context.
The drafting runs on frontier models. The judgment — what it refuses to send, promise, or guess — is ours, enforced in code and connected to the tools you already use: email, calendar, documents, accounting, payments. You never touch a dashboard. Want proof one’s real? Call the live line — (725) 268-6412, no signup.
Worth it, or you’ll know
Every month, the automation shows its work. In your dollars.
The Worth-It Ledger sums what each system saved and made you — graded, sourced, and honest enough to report the months it fell short.
The monthly ledger
“Below the fee this period — flagged to us internally, because a plan that cannot show its arithmetic does not keep clients.”
Quoted from the ledger engine, verbatim. Nobody else prints that sentence — most agencies go quiet the month the numbers slip. This one leads with it.
Read a full month, line by line →Free · no card, no signup
See what we’d automate first.
Your leads, your close rate, your average job. In about a minute, see what’s leaking through slow, manual work — and which system we’d build first.
See your number →The part a prompt gets dangerously wrong
Anyone can draft a message. Knowing what not to send is the job.
These are the gates where being wrong doesn’t mean a worse result — it means a fine, a suspended account, or a title problem years later. Each one is a hard check in our code, not a line in a prompt.
The open-permit resale trap
An expired permit isn’t just a re-permit fee. A never-finaled permit surfaces at resale as a title problem years later, on a house the owner already sold.
F.S. 553.79 · WFG FL title bulletin 2019-13
Outbound AI-voice calls
An AI-generated voice is an “artificial voice” under the TCPA. Robo-dialing prospects with one carries $500–$1,500 in statutory damages per call.
FCC Declaratory Ruling 24-17 (Feb 2024)
Card surcharges by state
A credit-card surcharge that’s legal in Georgia is illegal added at checkout in New York, and prohibited on debit anywhere. Get it wrong and it’s up to $500 a violation.
NY GBL § 518 (amended S1048A, eff. 2024)
Payment texts after quiet hours
A 9pm payment reminder is a solicitation out of window. That single mistake fed a 2025 litigation wave of 478 tracked cases and demand letters.
47 C.F.R. § 64.1200 · FL FTSA § 501.616
The same rigor runs under the money we help collect (late-fee caps by statute), the warranties we chase (per-manufacturer windows, with the dead federal 25C credit refused, not promised), and the licenses and COIs we track. Getting these right is the product.
How we prove it without customers
We’re new. So every claim on this page is checkable.
No logo wall, no borrowed stats. What we can show you is the machinery — the things Morthn refuses to send, promise, or guess, because getting them wrong costs you your business. Each is enforced in code and regression-tested before it touches a customer.
The refusal, in code
It won’t read a caller their bill until they’re authenticated
An unauthenticated bill, usage, or plan disclosure is a CPNI violation your telecom customer certifies against every March 1. Ours is a hard block — caller ID is never treated as authentication.
See the CPNI-gated telecom pack →The gate, quoted verbatim
It won’t promise the 25C tax credit that died December 31
The federal 25C credit was terminated for anything placed in service after Dec 31, 2025. A naive assistant still quotes it. Ours refuses — the termination is a hard gate, and it won’t guess a warranty window it can’t verify.
Read the law, in full →The arithmetic, graded
It reports its own below-fee months, in writing
Most vendors go quiet the month the numbers slip. The Worth-It Ledger grades every dollar — confirmed, estimated, and counts it refuses to price — and prints the below-fee sentence itself.
Read a full month, line by line →See exactly how it’s built, end to end
The connectors, the gates, the human on the hook — the whole machine, in plain words.
Read a full month, line by line
A complete Worth-It ledger — every dollar graded, the override zeroed, the verdict printed.
Aiden Seidell
Founder, Morthn
One person is accountable for your account, start to finish: I read your onboarding, watch the first work go live, and answer when something’s off. No CSM, no ticket queue. And the risk sits with me — you don’t pay until the work is live and running. If it isn’t live within 14 days, you owe nothing. That’s the deliverable, not a “we’ll try our best.”
Reach me directly: aiden@morthn.com
Pricing
Priced against the payroll it covers.
Not against software.
One plan: a $1,997/mo retainer with your first automation and generous usage included, metered at published rates past it — like a phone bill: predictable, never a surprise. Each additional automation adds $500/mo. Industry packs run flat at $4,997/mo. Month-to-month after setup — cancel anytime.
Start small · climb when it pays
You don’t have to start at the top. Prove it to yourself for free, then move up only when the last step has earned it.
- Free audit + toolsFree
No cost · no signup
See what missed calls cost you and check the paperwork nobody else runs. Your number first, no card.
Run a free tool - Proposal Pro$149/mo
Self-serve · cancel anytime
Turn an RFP into a compliance-checked proposal yourself. One paid tool, no setup, no call.
Try it free - The retainer$1,997/mo+ $1,997 setup
Done-for-you · most start here
We run your first automation end-to-end — the one costing you most. Add more as it pays.
Start onboarding - Industry pack$4,997/mo
Whole vertical, handed over
The entire operation for your trade, one flat bundle. Scoped on a call before you pay a cent.
See the packs - PartnerRev-share
Hands-off · revenue-share
For $1M+ operators who want the whole thing run for them. 8–15% of revenue.
Talk it through
The retainer
Start by automating the one thing that’s costing you most — usually follow-up, collections, or the proposals nobody has time to write — and add automations when you’re ready.
+ $1,997 setup one-time · first automation included
What this replaces
An inside sales agent runs $48,000 a year — $4,000/mo before payroll tax, benefits, or turnover, for one function, on office hours. This runs around the clock for half that.
In the retainer, every month
1 automation, your pick · 600 voice minutes · 1,000 texts · 3 proposals
Add automations as you go
+$500/mo per additional automation. 3 automations = $2,997/mo — and the price is capped at $4,997/mo: add every automation we run, it never costs more.
- Start by automating the one that costs you most
- Trained on your voice, your pricing, your rules
- One-tap approvals, high-stakes escalated to you
- Weekly digest · direct line to a real human
- Live in 14 days, or you owe nothing.
Not ready to commit? Prove it’s real first — call the live demo line (725) 268-6412 or run a free audit. No signup, no card.
Past your allowances, published metered rates apply — voice $0.35/min, texts $0.03 each, extra proposals $150 each. Nothing beyond the retainer is ever billed automatically — you’ll hear from us first, every time. Text automation (follow-up, reconciliation, checklists, documents) is never metered.
Bigger operations: industry packs bundle the whole operation for your vertical at a flat $4,997/mo — and Partner is a revenue-share arrangement (8–15% of revenue, $9,997/mo floor) for operators at $1M+ who want the whole thing handed over.
You don’t pay until it’s live and working.
You don’t pay a cent until the work we take over is live and handling it — within 14 days, or you owe nothing. Your card is on file; the first charge only happens once it’s live. Month-to-month after that, no long contract, cancel any time.
Why you can trust a company this new →Not sure which fits? Book a 20-min scoping call — you’ll get the honest answer, including “not yet.”
Built for your industry
Or automate the whole operation, bundled.
Four packs automate everything above for your vertical at a flat $4,997/mo, with the Worth-It Ledger proving it every month.
Common ones
Straight answers.
How many customers do you have?
Not many — Morthn is new, and I would rather tell you that than paste a logo wall I did not earn. What I can show you is the mechanism: call the demo line, run a free audit on your own numbers, and read exactly what happens in the first 14 days. Then decide. The don’t-pay-until-it’s-live guarantee exists precisely because I am asking you to go first — your card goes on file, but the first charge only happens once it is live and working.
Here’s the full trust story →Why does it cost $1,997 a month when software costs $99?
Because this is not software. Nobody hands you a dashboard to configure. We do the work: the proposal gets written, the invoice gets chased, the notice window gets caught, the lead gets called back. The honest comparison is not a SaaS tool — it is the person you would hire to do it. A proposal manager averages $108,231 a year. An inside sales agent runs $48,000 and quits inside a year. Priced against that, this is the cheap option.
How long until it is actually working?
Fourteen days from signing, and that is the guarantee, not an aspiration. Day 1 is onboarding — about 20 minutes to capture your voice, services, pricing, approval rules, and edge cases. Then we configure, connect your real tools, and test against your real data. Then it goes live supervised, on real volume, with a human watching. You don’t pay until it’s live and working — if it is not live and handling work by day 14, you owe nothing and your card is never charged.
What if I only want one thing automated?
That is exactly how the plan starts. The retainer includes one automation — pick the single system that would save you the most, usually follow-up, collections, or the proposals nobody has time to write — and add more at $500/mo each when you are ready. You are never forced to automate the whole operation at once.
What happens when it gets something wrong?
Two safeguards. First, anything that touches a customer or a dollar is drafted and held for your one-tap approval — it does not send on its own. Second, anything high-stakes or outside its training is escalated to a human with the full thread attached, rather than guessed at. A wrong answer delivered confidently is worse than no answer, so it is built to flag rather than fabricate. I also watch the logs personally in the early weeks.
Does it connect to the tools I already use?
Email (Gmail or Outlook), your calendar, Instagram, Facebook, LinkedIn, Stripe and QuickBooks are all supported. Where the one-click connect flow is live you link them yourself in a minute; anywhere it isn’t yet, your specialist connects it with you during onboarding. If you run something else, we build the connector rather than asking you to change systems. Phone answering and dispatch include a short provisioning step before go-live.
Can I cancel?
Yes. After setup it is month-to-month with no long contract, so you can cancel any time with no penalty. And you don’t pay at all until your first automation is live and working — within 14 days, or you owe nothing.
You started this business to run it.
Not to be the one doing all of it.
The proposals, the follow-up, the chasing, the paperwork — that isn’t the business, it’s the overhead. Automate the piece that’s eating your week. Live in 14 days, or you owe nothing.