Morthn · market intel + positioning, on autopilot
Know the market.
Sharpen your position.
Two products. Powered by Claude. Built for SMB marketing teams that can't afford a competitive intelligence analyst or a McKinsey positioning audit — but can't afford to skip them either.
Recurring · from $79/mo
Morthn Intel
Track 3-25 competitors. Every Monday we crawl their public sites, diff the changes, and email a brief Claude wrote from the diff. Pricing moves, hiring signals, positioning shifts — you skim with coffee.
- ✓Weekly brief, email + Slack delivery
- ✓New pricing + product detection
- ✓Hiring + roadmap signals
- ✓Quoted source for every claim
No card. Klue starts at $1,500.
One-time · $499
Morthn Teardown
Pick one competitor. Name your own brand. We deep-crawl 20 pages on each side and run a 7-section positioning audit using Claude Opus. 1,500-2,500 words. Ready in 5 minutes.
- ✓Dunford-style positioning teardown
- ✓Pricing + product depth comparison
- ✓Messaging audit + hiring signals
- ✓5-move action plan, prioritized
McKinsey costs $25-50K. This is one model away.
Morthn Intel · Sample
Acme Marketing · Week of May 19
The week in 2 sentences
Beta launched a $49 starter tier on Tuesday — the first time they've had self-serve pricing under $200. Gamma rewrote their homepage hero from "sales platform" to "AI sales agent" — clear positioning shift toward the autonomous-AI category.
Beta · launched $49 starter tier
/pricing — modified Tue, +1,240 chars
They added a third tier below their Pro plan. Headline: "For founders running their own marketing." 1 seat, unlimited campaigns, no annual contract. They removed the "starts at $299" language from their homepage at the same time.
Read: they're moving downmarket. If they're the cheapest at $49, your $79 starter loses its "cheapest" angle — consider repositioning the value ("the only one that does X") rather than discounting.
This is what an actual brief looks like. Try it on your real competitors — generate yours in 60 seconds →
For marketing teams who can't afford a CI analyst.
The Klue/Crayon category is built for enterprise CI teams. They start at $1,500-2,000/mo and assume you have a dedicated analyst. We're for the other 95% of marketing teams.
Solo founders
Track the 3 competitors you can't stop thinking about. $79/mo. Skim the brief Monday morning before you open Twitter.
SMB marketing teams
Track 10. Pipe the brief into Slack. Your Monday standup is now 5 minutes shorter and 100% better-informed.
Agencies + multi-product orgs
Track 25 across multiple workspaces — one per client or product line. Export white-labeled PDFs for your clients.
How it works
1. Drop in 3 competitor domains.
No setup, no integration. We pull their sitemap, identify high-importance pages (pricing, product, careers, about), and start tracking.
2. We crawl + hash every week.
Once a week we re-crawl every page on every competitor. SHA-256 hash on every page tells us instantly what changed — and what didn't.
3. Claude writes the brief.
The raw diff goes to Claude. You get the brief Monday at 6am PT — what changed (with URLs + quotes), the strategic read, what to do about it.
4. Skim with coffee. Move on.
5 minutes Monday morning replaces the hour you wasted last Friday clicking through competitor sites trying to remember what changed.
From $79/mo.
Klue: $1,500. Crayon: $2,000. Us: $79. Three tiers — 3, 10, or 25 competitors. Cancel any time.
Questions
What does Morthn actually do?+
We crawl your competitors' public websites once a week, diff every page against the prior week, and email you a brief on Monday morning summarizing what changed and what it likely means.
How is this different from Klue or Crayon?+
Same idea, ~1/20th the price, built for SMB marketing teams without a dedicated CI analyst. Klue and Crayon start around $1,500-2,000/mo. We start at $79.
What's in the brief?+
New pricing pages, new features, hiring signals, positioning shifts, new case studies, new integrations. We quote the new copy directly so you can verify, and Claude adds the strategic read — what it likely means and what to do about it.
Can I cancel anytime?+
Yes. One click in your dashboard. No annual contract, no minimum.