Free tool
How much revenue is your business actually losing?
Most service businesses lose 20–40% of their inbound leads to missed calls and slow follow-up — often tens of thousands of dollars a year from demand they already have. Enter three numbers below to see your figure.
Your numbers
Industry studies put unanswered calls + slow lead response at 20–40% for most service businesses.
Estimated revenue you’re leaving on the table
$80,850/yr
≈ $6,738/month — about 55 customers a month slipping through.
55 missed leads × 35% typical close rate × $350 = $6,738/mo. Conservative: counts only leads you already get and miss — not new demand.
Where service-business revenue leaks — and how to plug it
The revenue most service businesses are missing isn’t hiding in new marketing — it’s in the demand they already generate and then drop. A call that goes to voicemail after hours. A web lead that waits four hours for a reply and books with whoever answered first. A happy customer who never gets asked for a review. An invoice that quietly goes unpaid.
Each leak is small. Together they’re usually the single biggest, cheapest source of growth a service business has, because plugging them costs nothing in new ad spend — it just requires answering, following up, and asking, every time, fast.
The old fix was hiring — a receptionist, an office manager, a part-time marketer. The new fix is an operating system that does all of it automatically: answers every call and message, follows up in seconds, books the appointment, requests the review, chases the invoice, and keeps doing more of whatever is working. That’s what Morthn runs for service businesses — both the growth and the back office.
Questions
How much revenue do service businesses lose to missed calls?
Most service businesses miss or fail to follow up on 20–40% of inbound leads and calls. At a typical close rate and average ticket, that routinely adds up to tens of thousands of dollars a year in recoverable revenue — money from demand you already have, not new marketing.
How is the recoverable revenue calculated?
Missed leads per month = your monthly inbound leads × the share that go unanswered or aren't followed up fast. Recoverable revenue = missed leads × your typical close rate × your average customer value. It only counts leads you already get and lose, so it is deliberately conservative.
What is the most common cause of lost revenue for service businesses?
Speed and coverage: calls missed after hours or during busy periods, and leads that wait hours for a reply. Studies consistently show that contacting a lead within five minutes dramatically increases the odds of winning it, and most businesses respond far slower.
How does Morthn recover this revenue?
Morthn is an AI operating system for service businesses. It answers and follows up on every call and message instantly, books appointments, requests reviews, and chases unpaid invoices — then learns what works and does more of it. It runs the back office and the growth so leads stop slipping through.
Is the calculator free to use?
Yes. The calculator is free and requires no signup. You can optionally enter your email to get a full recovery plan plus a real sample of the content and follow-ups Morthn would run for your business.
Stop the leak. Let the engine run it.
Morthn answers, follows up, books, and bills — automatically — so the revenue above stops slipping away.
See what it would run for you