Free audit · HVAC · Plumbing · Electrical
How much is your shop losing to calls that hit voicemail?
Nights, weekends, overflow — the no-heat call at 7pm just dials the next company. Pull your real Google numbers and see what the leaks add up to, in your money. No signup to see your figure.
Pull your real numbers (optional)
After-hours & overflow calls likely cost you
$35,100–$56,200/yr
≈ 78–125 booked jobs a year dialing the next company when your line hits voicemail.
Assumes ~6 missed calls a week after hours and on overflow, 25–40% of them real, bookable jobs, at your $450 average. Deliberately conservative — it only counts calls you already get and miss. Change any number:
Call your own line tonight or on a Saturday — that’s the number.
Review gap
$5,400–$10,800/yr
Pull your real numbers above to see your review count and how fresh it is. Under-reviewed and stale profiles get filtered past in the map pack before a homeowner ever taps call.
Directional: reviews lift ranking and trust indirectly. If a fresher profile earned even 1–2 more booked jobs a month at your $450 average, that’s the range above.
No online booking
$5,400–$16,200/yr
Every lead that can only reach you by phone during business hours is one a homeowner won’t always make. Plenty just book the competitor who lets them tap “book now” at 9pm.
Assumes instant text-back + online booking captured 1–3 of those a month at your $450 average.
Membership book
$28,800/yr recurring
If of your customers joined a maintenance plan at about $192/yr.
Agreement books are the #1 value driver in trades M&A — buyers pay roughly 2–3× that recurring value on top of your multiple, so a book like this can add ~$57,600–$86,400 to what your business sells for.
What we’d turn on first
The after-hours & overflow layer — your biggest leak above. An instant missed-call text-back, a follow-up sequence, and booking only into slots that actually exist on your calendar, with a book-rate ledger that proves what we caught. That’s the first automation, included in the entry plan.
See a sample Intelligence dashboardThe book-rate scorecard and compliance health, on sample data for a demo HVAC shop — no signup.
Then, as you see it working: reviews chased after every finished job, good-better-best quotes, and the maintenance-agreement book. A real named person owns your account — not a dashboard you babysit.
Straight about scope: it’s inbound only — no outbound AI voice, by design. Financing is a hand-off to a licensed partner. Memberships, call-intelligence book-rate scoring, and the license/COI guardian are live but in beta. We tell you which is which before you pay.
You don’t pay until it’s live: if your first automation isn’t live and handling real work within 14 days, you owe nothing.
Where a home-services shop leaks booked jobs — and how to plug it
The revenue most HVAC, plumbing, and electrical shops are missing isn’t hiding in new marketing — it’s in the demand they already generate and then drop. A no-heat call that goes to voicemail after 5. A homeowner who won’t call during the day and books the competitor with a “book now” button. A finished job that never gets asked for a review. A customer base with no maintenance plan, so there’s no recurring book and no premium when it’s time to sell.
Each leak is small on its own. Together they’re usually the biggest, cheapest source of growth a shop has, because plugging them costs nothing in new ad spend — it just requires answering, following up, and asking, every time, fast.
The old fix was hiring — an after-hours answering service, an office manager, a part-time marketer. The new fix is an operating layer that catches the calls you already lose, follows up in seconds, books only real slots, chases the review and the invoice, and builds the membership book. That’s what Morthn runs for home-services shops — inbound only, with a real named person accountable for your account.
Questions
How much revenue do HVAC, plumbing, and electrical shops lose to missed calls?
It depends on your volume and average job value, so this audit shows a range, not a fake precise number. A common pattern for a 2–10 truck shop: several after-hours and overflow calls a week go to voicemail, and a conservative 25–40% of those were real, bookable jobs. At a typical repair ticket that routinely adds up to tens of thousands of dollars a year in booked work walking to the next company on the list.
How is the missed-call leak estimated?
Missed calls per week × 52 × the share that were genuine bookable jobs (held to a conservative 25–40%) × your average booked-job value. Every input is visible and adjustable, and it only counts calls you already get and miss — not new demand. To get your own missed-calls number, call your main line after hours or on a Saturday and see what happens.
Why do maintenance agreements matter so much to a home-services business?
A recurring maintenance-agreement book is the single most documented value driver in trades M&A. Advisors report agreement revenue valued at roughly 2–3x its annual recurring value on top of the base multiple, and members are the pipeline for replacement work. Most owners are leaving that book, and that valuation, on the table.
What would Morthn turn on first, and what does it not do?
First is the after-hours and overflow missed-call layer: instant text-back, a follow-up sequence, and booking only into slots that exist on your calendar. It is inbound only by design — no outbound AI voice. Financing is a hand-off to a licensed partner. Memberships, call-intelligence scoring, and the license/COI guardian are live but in beta, and we tell you which is which before you pay.
Is the audit free, and what do I get?
Yes. You see your number with no signup. Enter your email for the full recovery plan plus a real sample of the missed-call text-back and review request we would run for your shop — yours to keep whether or not we ever work together. If you want us to plug the leaks, you are live in 14 days or you owe nothing.
Stop the leak. We run it for you.
20 minutes with the founder. We map where your shop is leaking booked jobs and scope the fix — live in 14 days, or you owe nothing.
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