The jobs you pay salaries for,
run for you.
22 modules across the front office, marketing, and the deal & contract office — run any one for $1,997/mo (first automation included), or buy the offering built from them. A real person stays accountable for every one.
22 modules
Three families — the business backend, marketing & ads, and the deal & contract office. The components inside every offering and pack.
14 days
You don’t pay until your first module is live and handling real volume — within 14 days, or you owe nothing
$7.4–17.8K/mo
What a typical four-module operation costs to staff internally. Morthn runs four automations for $3,497/mo. Nobody buys all 22; you pick the bottlenecks.
Industry packs
Buy the operation,
not the parts.
Four packs, each a vertical bundle of the offerings built for one industry. What each pack includes is as researched as what it leaves out — and both are printed on the card, in beta flags and all. Every pack runs flat at $4,997/mo, priced against the payroll it displaces.
Industry pack · 01
Home Services Command
HVAC, plumbing, electrical, and home-service operators — from owner-led crews on up
The booked-job layer: catch the calls you already lose (nights, weekends, overflow — never "replace your front desk"), book only slots that exist, and prove it with a book-rate ledger. Then build the thing buyers pay multiples for: the maintenance-agreement book.
- Memberships & maintenance agreements — the #1 valuation driver in trades M&A (agreement books ≈ 2–3x ARR on top of the multiple); pre-season visit scheduling, dues chasing, and the renewal-rate metric buyers check first
- Good-better-best option quotes — only 16% of home-service pros tier their pricing (Jobber 2026); three options on every estimate, financing hand-off display where a partner is configured
- Dispatch triage with the safety gates in code — gas/CO → 911-first, no-heat + elderly → priority tier, parts checklist before the truck rolls (full triage = 86% vs 62% first-time fix, Aberdeen)
Replaces: After-hours answering + overflow CSR · Membership program admin · Collections chasing · Review chasing
In beta: Memberships · Call intelligence · License & COI guardian
Deliberately not included: Outbound AI voice campaigns — never included: FCC 24-17 makes outbound AI voice to cells a per-call statutory-damages risk. Inbound only, by design.
$4,997/mo flat
Book a scoping call →Industry pack · 02
Real Estate Team Pack
Brokerages and agent teams (from ~10 agents) buying leads they cannot force 1099 agents to work
The Lead Guardian + the contract-to-close engine: no paid lead ever goes unworked (claim clock → reassignment sweep — routing is solved; what nobody solves is what happens AFTER routing), and every critical date from your state's actual form, chased, with what silence costs you on each one.
- Speed-to-lead ISA layer with the claim clock — the 9:47pm Saturday portal lead worked before it dies (ISAs cost $45–65k loaded; the response-time literature is unambiguous)
- Transaction coordination from the primary sources: CA RPA active-removal mechanics, TREC's no-cure option-fee trap, FL deemed waivers — and it refuses to fabricate dates in attorney states
- Wire-fraud guard on every deal — instructions never change by email, voice-verify at a known number (IC3 2025: $275M reported real-estate losses)
Replaces: ISA ($45–65k loaded) · Transaction coordinator ($350–500/closed file) · Follow-up admin
In beta: Transaction coordination
Deliberately not included: MLS/IDX listing display — must ride the broker's own IDX entitlement; we do not scrape listings.
$4,997/mo flat
Book a scoping call →Industry pack · 03
ISP / Telecom Ops Pack
Regional ISPs, WISPs, and telecom channel agents whose differentiator is that a real person answers
Your people keep answering the phone. We stop the trucks that don't need to roll: the CSR sees ROLL / DO NOT ROLL the moment the subscriber is identified, CPNI-gated and audit-logged for the March 1 certification — and the deflection ledger only counts savings that actually happened.
- Truck-roll deflection engine — deterministic, auditable, zero cost per call; proven decision logic (known outage / wifi-only / never-rebooted / signal-out-of-spec)
- CPNI authentication + audit log (47 U.S.C. 222) — every disclosure gated and logged; caller ID is never treated as authentication
- CSR override ledger — a truck rolled against advice ZEROES that row's savings; the pitch number self-corrects downward, which is why operators can trust it
Replaces: Dispatch gut-feel (a wrong roll costs ~$200, 2013 Aberdeen figure — your own number is configurable) · Revenue-assurance analyst · Freelance RFP writer ($85–95/hr)
In beta: CSR copilot · Commission reconciliation
Deliberately not included: Reviews and social content — deliberately excluded: a near-monopoly ISP with an outage-driven 2.1★ average does not buy review software, and pitching it costs credibility in the room.
$4,997/mo flat
Book a scoping call →Industry pack · 04
B2B Revenue-Protection Pack
MSPs, agencies, brokerages, and B2B infrastructure vendors — businesses with contracts instead of trucks
The paperwork that decides revenue, run for you: the RFP response mapped to their requirements, the security questionnaire answered only where your own evidence supports it, the notice window that quietly locks you into another year, and the commission statement chased line by line.
- Proposal engine with the compliance matrix — requirements extracted verbatim, mandatory vs desirable, draft scored against them before anyone polishes prose
- Bid/no-bid qualification — a response costs ~33 hours and most lose; the cheapest win is walking away from the one wired for the incumbent
- Security questionnaires with the evidence gate — your own SOC 2's exceptions and carve-outs are checked IN CODE after generation; a confidently-wrong security answer is not a bad answer, it is fraud exposure (DOJ has settled on exactly this)
Replaces: Proposal manager ($108k, 5,000+ open roles) · Contract administrator · Revenue-assurance spreadsheet nights
In beta: Renewals intelligence · MSP license-billing reconciliation · Commission reconciliation
Deliberately not included: Live Amazon account-health monitoring — requires approved SP-API, which we do not have; the POA drafter (the part that decides survival) works today from the pasted notice.
$4,997/mo flat
Book a scoping call →Prefer self-serve? The retainer is $1,997/mo with your first module included, +$500/mo per additional — start onboarding →
Inside the offerings
One bottleneck or your whole operation.
You decide what we run.
The three offerings and every pack above are assembled from these 22 modules. You can also run any one on its own — $1,997/mo, first module included — to kill a single bottleneck before handing over more.
Business backend
The universal headachesThe work every business has whatever it sells — calls answered, leads followed up, invoices collected, calendars filled, records kept current. This is the focus, and where engagements usually start.
10 modules · replaces $16.0K–$37.5K/mo of internal labor if you run all of them
Business backend · 01
Front Desk
Phone, inbox, and calendar as one automation — every inbound answered in your voice, booked, confirmed, reminded, and refilled. Humans get looped in only when it matters.
Replaces $3.5K–$8.0K/mo
Worked example inside →Business backend · 02
Reviews
A thoughtful reply drafted for every Google, Yelp, and Facebook review within 24 hours, ready for you to review and post in one tap.
Replaces $0.8K–$2.5K/mo
See module →Business backend · 03
Payments + AR
Every invoice generated and sent from your appointment and quote data with a Stripe or Square payment link, then overdue accounts chased automatically until they pay.
Replaces $1.5K–$3.5K/mo
Worked example inside →Business backend · 04
Dispatch
Inbound service tickets routed to the right crew by skill, location, availability, and customer priority.
Replaces $3.0K–$5.5K/mo
See module →Business backend · 05
Lifecycle
Email and SMS sequences for every customer lifecycle moment — new-customer welcome, post-purchase nurture, 30/60/90-day check-ins, birthday and anniversary, lapsed-customer win-back, referral asks.
Replaces $2.0K–$3.5K/mo
See module →Business backend · 06
Document Intake
Contracts, statements, and notices read into a searchable knowledge base — parties, dates, amounts, and obligations extracted, anything unclear flagged for a human instead of guessed.
Replaces $1.2K–$3.0K/mo
See module →Business backend · 07
Quotes & Estimates
Quote requests drafted from your price book, sent on your one-tap approval, then followed up until the customer answers — because unanswered quotes are where jobs die.
Replaces $1.5K–$3.5K/mo
See module →Business backend · 08
CRM Hygiene
Your CRM kept current from real activity — calls, emails, invoices, and bookings write back automatically, duplicates get merged, dead deals get closed.
Replaces $0.8K–$2.0K/mo
See module →Business backend · 09
Hires & Departures
One form, your approval — accounts, equipment, and the legal deadlines for every hire and departure, all on one tracked checklist.
Replaces $1.2K–$3.5K/mo
Worked example inside →Business backend · 10
Zombie Seats & Renewals
Seats still paid for departed workers, flagged with dollar figures — and every auto-renewal alarmed on its last safe cancel date.
Replaces $0.5K–$2.5K/mo
Worked example inside →Deal & contract office
When a document landsThe work that starts when a contract, an RFP, a security questionnaire, a commission statement or a suspension notice hits someone's desk. Brokerages, telecom and ISP channel partners, B2B vendors, marketplace sellers.
10 modules · replaces $20.1K–$50.3K/mo of internal labor if you run all of them
Deal & contract office · 01
Bank-Change Guard
Every bank-detail change frozen until it's verified against the number on file and approved by name — the FBI-recommended protocol, enforced in code.
Replaces $0.3K–$1.5K/mo
Worked example inside →Deal & contract office · 02
Price-Escalation Enforcement
Every escalation clause diaried to its send-by date, the increase letter drafted from the contract's own terms, the annual gain in dollars up front.
Replaces $0.4K–$2.0K/mo
Worked example inside →Deal & contract office · 03
Warranty Claim Recovery
Every warranty-eligible replacement tracked against its filing window — claims filed on time, reimbursements tallied when they land.
Replaces $0.4K–$1.8K/mo
Worked example inside →Deal & contract office · 04
Regulator Filing Calendar
The recurring FCC, USAC, and NMLS filings that carry six-figure penalties — verified, cited, and alarmed ahead of every date.
Replaces $0.5K–$2.5K/mo
Worked example inside →Deal & contract office · 05
Deadlines & Renewals
Every dated clause in every contract — renewals, notice windows, milestones, filings — extracted, ranked by the dollars at stake, and chased until someone decides.
Replaces $3.0K–$7.0K/mo
Worked example inside →Deal & contract office · 06
Commission Reconciliation
For telecom channel partners and agents, and for brokerages running splits.
Replaces $2.5K–$5.5K/mo
See module →Deal & contract office · 07
Proposals & RFPs
Drop in the RFP, get back a response mapped point-by-point to their requirements, in your field's language, from answers you already approved.
Replaces $6.0K–$11.0K/mo
Worked example inside →Deal & contract office · 08
Security Questionnaires
Your first real enterprise client asks for a security questionnaire and the deal stops moving until it comes back.
Replaces $3.0K–$8.0K/mo
See module →Deal & contract office · 09
Bid / No-Bid Qualification
A day-one bid/no-bid call on every RFP — so the 33 hours a response costs only go to bids you can actually win.
Replaces $2.0K–$5.0K/mo
See module →Deal & contract office · 10
Marketplace Account Health
For Amazon and marketplace sellers.
Replaces $2.0K–$6.0K/mo
See module →Marketing & Ads
Presence and pipelineThe staying-visible work that dies first when the owner gets busy — content, campaigns, and the ads that feed the front desk. Run for you on a cadence that holds.
2 modules · replaces $4.5K–$10.0K/mo of internal labor if you run all of them
Marketing & Ads · 01
Social Media
Instagram + TikTok + LinkedIn — fully managed.
Replaces $3.0K–$6.0K/mo
See module →Marketing & Ads · 02
Ad Management
Campaigns generated from your real numbers, launched on Google + Meta, then watched and tuned — including turning off what doesn't work. Spend stays your budget, under caps you set.
Replaces $1.5K–$4.0K/mo
See module →Underneath the modules
What actually runs
underneath.
The offerings are what you buy; the modules are what they’re made of. These are the automations running underneath the modules — grouped by what they do for the business. The AI does the work; a real person stays accountable for it.
Grow
Get customersGrowth strategy
Read every growth signal and everything we've learned, then set this cycle's direction and the next moves the rest of the engine executes.
Content engine
Plan a real content strategy, create on-brand posts, and ship them across channels at the right times.
Ad management
Run a full-funnel paid strategy (top/middle/bottom) — judge each stage by its own metric, protect awareness spend, optimize bottom-funnel for ROI. Strictly within the owner's budget.
Lead generation
Proactively generate new pipeline — re-engage dormant contacts, work referral sources, and reach high-fit prospects.
Run
Operate the businessInbox triage + replies
Classify every inbound message, draft on-brand replies, and flag what needs a human.
Speed-to-lead follow-up
Chase every unconverted lead with a polite multi-touch cadence until they book or opt out.
Quotes + estimates
Turn a qualified inquiry into a priced quote, send it, and follow up until accepted.
Scheduling + reminders
Book and reschedule from requests, and send confirmations and reminders automatically.
No-show recovery + gap-fill
Rebook no-shows and fill cancelled slots from past customers so the calendar stays full.
Dispatch
Route each job to the right person at the right time, confirm it with the customer, and keep the day's schedule tight.
Reviews + reputation
Draft replies to new reviews and request reviews from EVERY completed customer.
Referrals + win-back
Ask happy customers for referrals and win back dormant ones — on autopilot.
CRM hygiene
Keep contacts, deals, and pipeline current from every conversation — no manual entry.
Client intake & onboarding
Turn a new "yes" into a clean, professional onboarding — collect the docs and info, chase what's missing, and hand you a ready-to-start file.
Get paid
Money inInvoicing + collections
Generate invoices from completed work and follow up on overdue accounts.
Bookkeeping reconciliation
Match payments to invoices across processor and accounting, and flag anomalies.
Financial monitoring
Watch the money daily — failed payments, chargebacks, overdue spikes, margin and revenue anomalies — and alert.
Cash-flow forecast
Weekly cash position + a forward forecast from the invoice pipeline and historical collection rates.
Hand over everything
Want us to run all of it?
Partner is a revenue-share arrangement for $1M+ ARR operators who want to hand over full back-office ops rather than manage individual modules. We take 8–15% of monthly revenue, $9,997/mo floor.