Front office

Every call, message, and booking — handled in your voice.

The whole front desk as one automation: inbound calls answered day and night, email and social DMs read and answered in your voice, and every booking, reschedule, confirmation, and reminder handled on a calendar that keeps itself full. Anything that needs a human gets routed to you with full context.

Replaces:Front-desk receptionistOffice admin (inbox + scheduling workload)After-hours answering service≈ $3.5K–$8.0K/mo of labor scoped to replace

What this module does

Four capabilities that show up in week one.

01

The phone, day and night

Every inbound call answered in your voice — booked, quoted, or routed to you when it needs a human. Missed-call text-back fires instantly when a line is busy.

02

The written channels

Every inbound email and social DM read, sorted, and answered in your voice, around the clock — drafted for your ok or sent on rules you set.

03

The schedule itself

Bookings, reschedules, confirmations, and reminders handled automatically. Cancellations trigger gap-filling from your waitlist so holes in the calendar refill themselves.

04

One conversation thread

A caller who emails later is the same customer — the front desk keeps one history per person, so nobody repeats themselves and nothing falls between channels.

How it works

You connect your phone line, inbox, and calendar once during onboarding and walk us through your services, pricing, and the edge cases your staff handles weekly. From then on the front desk runs: calls answered and booked in your voice, messages drafted or sent per your approval rules, the calendar confirming, reminding, and refilling itself. High-stakes conversations — complaints, big quotes, anything outside its training — come to you with the full thread attached.

Integrates with

Twilio (calls + SMS)Vapi (AI voice)Gmail + Outlook (via Unipile)Instagram + Facebook DMsGoogle CalendarYour booking platform (via Zapier)

Compliance + guardrails

Your approval rules decide what sends automatically versus what waits for your one-tap ok. Refunds, discounts, and scope changes never happen without you. Quiet hours respected on every outbound. A human can always be reached — the AI never traps a caller who asks for a person.

Availability

Included with any plan

FAQ

Common questions about Front Desk.

Do my customers know it's AI?

It answers in your business's voice and never pretends to be a specific human. Call it yourself and judge — the live demo line is on the pricing page. If a caller asks for a person, it routes to you immediately.

What if I only want the phone handled, not the inbox?

Scope it in onboarding — channels are toggles inside the module. Most owners start with the channel bleeding worst and switch the rest on within the first month.

What happens after hours?

Nothing changes — that's the point. 2am calls get answered, booked, and summarized in your morning digest. After-hours used to be voicemail; now it's revenue.

The rest of the business backend

Module 1 of 17 in the Morthn operating layer · See all 17