About
The cost of hiring just dropped 95%.
A part-time human receptionist still costs $4,000/month in the United States. A dispatcher costs $4,500. An accounts-receivable specialist costs $3,800. A solo service-business owner doing $40K/month can’t justify any of them. So they don’t hire. They miss calls. Past-due invoices pile up. The schedule slips.
The math of the JOB hasn’t changed. The math of how the job gets DONE has. Voice AI got real. Autonomous agents matured. The cost of running an AI through a 5-minute phone call collapsed from $0.50 to $0.03. At that price, you can offer an AI receptionist for $99/month and still build a profitable business.
We’re building the named AI workforce for SMBs. Sarah is your AI receptionist — she answers your phone 24/7. Marcus is your AI dispatcher — he routes jobs and updates your FSM. Diane is your AI accounts receivable — she calls past-due invoices. Each one has a name. Each one owns a specific job. Each one costs about 2.5% of what a human in the same role would cost.
We’re built specifically for the 30M+ small service businesses (HVAC, plumbing, dental, salon, med spa, contractors, auto repair) that the enterprise SaaS tools have ignored. Not for Fortune 500 support teams. Not for tech companies with marketing departments. For the shop owner who can’t afford a real front office — but can absolutely afford $99/month per AI employee.
Who’s building it
Aiden Seidell
Founder, Morthn. Atlanta-based. I build AI products end-to-end — Morthn is what happens when you point that at the most under-served labor market on earth: small service businesses that can’t afford the front office they need. Sarah is hire #1. Marcus and Diane are next. I ship daily, fix bugs within hours of finding out, and reply to every email I get personally.
aiden@morthn.com·Atlanta, GA
What we’re betting on
The cost of hiring just dropped 95%.
A part-time receptionist costs $4,000/mo. A dispatcher costs $4,500. An AR specialist costs $3,800. Each of those jobs is repeatable, and each one can now be done by an AI employee for ~$99/mo. The math collapsed in the last 18 months. Most SMB owners haven't felt it yet.
Named employees, not "AI features."
Most AI products for SMBs are dashboards — you log in, configure, manage. We named ours Sarah. She owns the receptionist role end-to-end. You hire her like you'd hire a human. The mental model is hiring, not configuring. That's the product.
One employee at a time, shipped real.
Sarah ships today as a working AI receptionist. Marcus the dispatcher ships June 2026. Diane the AR specialist ships July 2026. We're not announcing a team of 10 that doesn't exist — we're shipping one named worker at a time, each one production-grade before the next launches.
For the 30M businesses the enterprise tools ignore.
Intercom is built for enterprise. A human employee is $4K/mo. Morthn is built for the HVAC shop, the plumber, the dentist, the salon owner — the 30M+ service businesses where the owner can't afford a real front office. $99/mo per AI employee is the price point where every shop owner does the math and says yes.
Free tier (no card)
Hire Sarah today.
Paste your website URL. Sarah is trained and answering your phone in 60 seconds. If she doesn’t save you a missed call in your first month, walk away.
Hire Sarah — start free →Want to see it first? 90-second walkthrough.