About Morthn
The operating layer businesses run on.
Every business runs on the same invisible work: getting seen, winning the next deal, and keeping the customers you already earned. Proposals and quotes. Calls and bookings. Follow-ups and invoices. It never ends, and it never scales cleanly — so contracts slip, calls go to voicemail, and invoices sit past due while the owner does the work only they can do.
Morthn is the layer underneath that work. Not software you log into and configure — an engine that runs the operation for you, wired into the tools you already use. It drafts the proposal, answers the call, books the job, chases the invoice, and keeps the content going out, then brings you the handful of decisions that actually need a human.
It’s sold as three offerings. Business Automation runs your back office — calls answered, follow-ups sent, invoices collected, hires set up on day one. The Deal & Contract Office wins the work and then doesn’t lose it on paper — proposals, RFPs, security questionnaires, renewal deadlines. Marketing & Ads is your marketing department, run for you — content, campaigns, review replies. One engine underneath all three, one brain and one voice.
You stay in control of what matters. Replies, proposals, and collections start in approval mode — you see the draft, you tap to send. As you trust the work, you move pieces to auto. We would rather be honest about what’s automated today than overclaim it.
Who’s building it
One person, accountable.
Aiden Seidell
Founder, Morthn. Atlanta-based. I build the whole engine end to end — the call answering, the proposal drafting, the inbox routing, the collections, all of it. If you sign up, I’m the one reading your onboarding, watching your first workflow go live, and answering when something’s off. No CSM, no ticket queue. I ship daily and reply to every email personally.
aidenseidell@gmail.com·Atlanta, GA
What we’re betting on
Four convictions.
The operating layer, not another tool.
Most software for businesses is a dashboard — you log in, configure, manage, babysit. The owner already has a full-time job. Morthn is the layer underneath the work: it drafts the proposal, answers the call, books the job, chases the invoice, and brings you only the decisions that matter. You run the business. It runs the operation.
Three offerings, one engine.
Business Automation runs the back office: customers, money, people. The Deal & Contract Office wins the work and then doesn't lose it on paper: proposals, RFPs, renewals, commission reconciliation. Marketing & Ads runs the marketing department: content, campaigns, review replies. Three offerings, the same engine underneath — one brain, one voice, wired into the tools you already use.
A human in the loop until you trust it.
Nothing important goes out unchecked while you are still building trust in the taste. Replies, proposals, and collections start in review mode — you see the draft before it sends. As confidence builds, you move pieces to auto at your own pace. We would rather under-promise on autonomy than send something in your name you would not have sent.
Built for the businesses enterprise tools ignore.
The connectivity provider chasing a $200,000 contract. The HVAC shop, the plumber, the dentist, the med spa chasing a $600 booking. They need a real operation but can't afford to staff one or the time to run software themselves. We are built for both ends of that range — a managed layer, not a Fortune 500 platform.
Three offerings, one engine
Put the operating layer to work.
Tell us about your business and we build the engine around it. One plan — $1,997/mo with your first automation included, +$500/mo per additional automation. Industry packs run flat at $4,997/mo.