Industry pack 01 — Home Services Command
HVAC, plumbing, electrical, and home-service operators — from owner-led crews on up
The booked-job layer: catch the calls you already lose (nights, weekends, overflow — never "replace your front desk"), book only slots that exist, and prove it with a book-rate ledger. Then build the thing buyers pay multiples for: the maintenance-agreement book.
$4,997/mo · Operator tier
The Worth-It Ledger
Every month, our fee argued against — in your numbers.
Every module writes its own proof as it works. Nobody in this industry sums that proof against their own fee — because most months, an honest sum is uncomfortable. We send it anyway, on the first of every month, in three grades that never blend.
Every tool you have ever bought claimed ROI in a sales deck and went quiet after the invoice. This pack sends you a ledger on the first of every month that argues our own fee — in your numbers, with the weak claims downgraded before you can catch them.
Confirmed
Arithmetic on events that happened inside the reporting window, at your own configured numbers. Never an industry average.
Estimated
Money identified but not banked. Labeled as such on every line — and never blended into the confirmed total.
Anchor
Fee replacement priced from a cited market rate — at the low end of the range, so the claim under-promises.
Counted
Some saves get a count and no dollar figure — because the honest dollar does not exist. The refusal is part of the product.
What lands on the Home Services Command ledger
Invoices paid after Morthn chased
Payments that landed after our reminder went out, at the invoice’s real amount. Some would have been paid anyway — "after", not "because", is the honest word, and it is the word printed on the report.
License & COI renewal chases sent
No honest dollar exists for a lapse prevented — every circulating COI-failure figure is vendor marketing, so none is encoded. This line stays a count, never a price.
The arithmetic, illustrated
If 14 invoices worth $9,300 were paid after our reminders went out, the report reads "$9,300 collected after chase against your $4,997" — and says, on the same line, that some of those would have been paid anyway.
Illustration at example values, not a performance claim. Your ledger runs on your events, at your configured numbers.
What we refuse to count
Your membership MRR never appears on our ledger
The agreement book is the most real value on this page — it is the #1 number buyers check when a trades business sells. But it is YOUR revenue, much of it predating us, and claiming it against our fee would be the exact overstatement this ledger exists to never make. It lives in the monthly report as the book narrative instead: agreement count, renewal rate, and what the book adds to your valuation.
The rules the ledger runs on
- 1.Displayed value is floored to whole dollars; the fee is shown exactly. A rounding artifact can never produce "$4,997 … below your $4,997."
- 2.A source that fails to read is reported as unreadable, never as zero. "No value events" and "we couldn’t read the ledger" are different sentences, and only one of them is true.
- 3.Every window query carries both bounds — the same event is never claimed in two months’ reports.
- 4.Open-state money (a chase book, a recurring leak) is labeled "open as of this report" — it recurs across months and is never dressed up as money generated in the month.
“Below the fee this period — flagged to us internally, because a pack that cannot show its arithmetic does not keep clients.”
The sentence the report prints when a month falls short — quoted from the ledger engine, because we would rather you read it here than discover we hid it.
Everything inside
The full list. Nothing cut for the card.
What this pack includes is as researched as what it leaves out. These are all 8 — with the receipts on each line.
- Memberships & maintenance agreements — the #1 valuation driver in trades M&A (agreement books ≈ 2–3x ARR on top of the multiple); pre-season visit scheduling, dues chasing, and the renewal-rate metric buyers check first
- Good-better-best option quotes — only 16% of home-service pros tier their pricing (Jobber 2026); three options on every estimate, financing hand-off display where a partner is configured
- Dispatch triage with the safety gates in code — gas/CO → 911-first, no-heat + elderly → priority tier, parts checklist before the truck rolls (full triage = 86% vs 62% first-time fix, Aberdeen)
- No-show intelligence — the RCT-backed 3-day + 1-day reminder ladder, risk tiers, waitlist backfill
- Call intelligence + CSR book-rate scoring — the metric owners obsess over and Housecall Pro/Jobber simply do not have
- License & COI guardian — your licenses, your subs' insurance certificates, chased before they lapse (no incumbent has this natively)
- Payments with the legal rails built in — surcharge legality by state, late-fee validation, TCPA-safe reminder windows
- Paperwork Guardian — the lane no competitor touches: permit expiration clocks (incl. the open-permit resale trap), warranty-registration chasing with the published 5yr-vs-10yr stakes per manufacturer, and a hard gate that stops anyone promising the terminated federal 25C credit on a 2026 install
Replaces
This pack switches on 10 of the fifteen Morthn modules and runs them as one operation. See every module inside →
Before you pay
What’s in beta, and what we won’t sell you.
Scope gaps appear on this page, not after the invoice. Both lists below are complete.
In beta
Memberships · Call intelligence · License & COI guardian
Running in production, still being hardened. Flagged here so you price that in before the scoping call, not discover it after.
Not included
Outbound AI voice campaigns — never included: FCC 24-17 makes outbound AI voice to cells a per-call statutory-damages risk. Inbound only, by design.
Not included
Consumer financing origination — hand-off to a licensed partner only.
Next step
Twenty minutes. We scope it, or we say it doesn’t fit.
The scoping call covers what you run today, which components apply to your operation, and what the first fourteen days look like. If the pack is wrong for you, we say so on the call — the exclusion lists above exist because we mean that.
$4,997/mo · Operator tier · First module live in 14 days or your first month is free