Morthn Intel · weekly competitive brief
Know what your competitors changed this week, in 5 minutes Monday morning.
We crawl every page on your competitors' sites once a week, diff the changes, and email you a brief Claude wrote from the diff. New pricing pages, new features, new hires, positioning shifts. You skim it with coffee.
No card required for the sample. From $79/mo if you keep it running. Klue starts at ~$1,500.
Morthn Intel
Acme Marketing · Week of May 19
The week in 2 sentences
Beta launched a $49 starter tier on Tuesday — the first time they've had self-serve pricing under $200. Gamma rewrote their homepage hero from "sales platform" to "AI sales agent" — clear positioning shift toward the autonomous-AI category.
Beta · launched $49 starter tier
/pricing — modified Tue, +1,240 chars
They added a third tier below their Pro plan. Headline: "For founders running their own marketing." 1 seat, unlimited campaigns, no annual contract. They removed the "starts at $299" language from their homepage at the same time.
Read: they're moving downmarket to compete on price. If they're the cheapest at $49, your $79 starter loses its "cheapest" angle. Consider repositioning the value ("the only one that does X") rather than discounting.
Gamma · rebranded around "AI agent"
/ — modified Wed, +840 chars
Hero rewrite: "The AI sales agent that closes for you" replaces "Modern sales platform." Three other pages picked up the agent framing. New careers post for "Founding ML Engineer, Agents."
This is what an actual brief looks like. Yours arrives Monday morning at 6am PT.
How it works
1. Add 3 competitors
Drop their domains in. We pull their sitemap, identify the high-importance pages (pricing, product, careers, about), and start tracking.
2. We crawl every week
Once a week we re-crawl every page on every competitor. SHA-256 hash on every page tells us instantly what changed.
3. Claude writes the brief
The raw diff goes to Claude. You get the brief Monday at 6am PT — what changed, the strategic read, what to do about it.
Pricing
Klue starts at $1,500/mo. Crayon starts at $2,000/mo. We start at $79.
Starter
For solo founders + small marketing teams.
3 competitors
- ✓Weekly Monday brief, email delivery
- ✓3 competitors tracked
- ✓Up to 8 pages per competitor
- ✓Slack delivery (bring your own webhook)
- ✓Cancel anytime
Most popular
Growth
For marketing teams running paid + content.
10 competitors
- ✓Everything in Starter
- ✓10 competitors tracked
- ✓Slack + email + Notion page
- ✓Daily brief option (vs weekly)
- ✓Custom crawl recipes for JS-rendered sites
- ✓API access to your diff feed
Scale
For multi-product orgs + agencies.
25 competitors
- ✓Everything in Growth
- ✓25 competitors tracked
- ✓Multi-workspace (one per client / product line)
- ✓White-label PDF export for agency clients
- ✓Priority support + Slack channel
- ✓CSV import for bulk competitor lists
Questions
What does Morthn Intel actually do?+
We crawl your competitors' public websites once a week, diff every page against the prior week, and email you a brief on Monday morning summarizing what changed and what it likely means. Pricing pages, new features, hiring signals, positioning shifts, new case studies — anything they put on their public site, you see Monday.
How is this different from Klue or Crayon?+
Same idea, ~1/20th the price, and built for marketing teams that don't have a competitive intelligence analyst on staff. Klue and Crayon start around $1,500-2,000/mo and target enterprise CI teams. Morthn Intel starts at $79/mo. No sales call, no implementation, no analyst — sign up, add 3 URLs, you get a brief Monday.
How accurate is the brief?+
The diff itself is mechanical — we hash every page, anything that changed is flagged. The brief is written by Claude (Anthropic's model) against the raw diff, with citations back to the URL. You can always click through to the source to verify. We don't paraphrase what changed; we quote it.
What about sites that need JavaScript to render?+
Most marketing sites work out of the box. For sites that are heavily JS-rendered (or behind logins, which we won't bypass), we set up a custom crawl recipe at no extra charge — just reply to your first brief and tell us which URL.
Can I cancel anytime?+
Yes. One click in your dashboard. No annual contract, no minimum.
What channels do briefs come through?+
Email by default. Add a Slack incoming-webhook in your dashboard and the brief also drops in the channel of your choice. Coming soon: Microsoft Teams + Notion auto-page.
See your first brief in 60 seconds.
Add 3 competitor URLs. We'll generate a sample brief from their public sites right now — no card.
Get my sample brief →