enterprise ci · alternative
A FullStory alternative for SMB marketing teams.
FullStory starts at $250/mo. Morthn Intel starts at $79/mo. Same core idea — weekly visibility into what your competitors changed — built for the 95% of marketing teams that don't have a dedicated CI analyst.
What is FullStory?
Digital experience intelligence with session replay and behavior analytics.
Positioned for: Product + UX teams analyzing their own site's user behavior.
Where FullStory wins
- ✓Strong session replay
- ✓Funnel + retention analytics
- ✓Good for finding UX bugs
Where Morthn Intel wins
- ✓Tracks YOUR users on YOUR site — not competitors
- ✓Different product category entirely
The honest read
FullStory shows you how users behave on your site. We show you what your competitors are doing on theirs. Different tools, different problems, both worth running.
See your own brief in 60 seconds.
Drop in 3 competitor URLs — we'll generate a sample brief from their public sites right now. No card.