Head-to-head

SEMrush vs Morthn Intel

Both products tell you what your competitors are doing. The difference is who they're built for and how much they cost.

SEMrush
Morthn Intel
Starting price
$140/mo
$79/mo
Built for
Marketing teams running paid + organic search who need keyword and backlink data.
SMB marketing teams without a dedicated CI analyst
Setup time
Self-serve, varies
60 seconds — paste in 3 domains
Annual contract required
No
No — cancel anytime
Free sample / trial
Book a demo
Instant — no card
Weekly brief written by AI
Varies
Yes — Claude writes from raw diff
Strategic read on each change
No — you interpret raw diffs
Yes (Claude-written)

Which should you pick?

They're complementary. SEMrush tells you what keywords your competitors rank for. We tell you what their pricing page now says. Most of our paying customers use both.

Try Morthn Intel free.

Drop in 3 competitor URLs. Sample brief in 60 seconds. No card.