Honest comparison
Morthn vs. Smith.ai
Smith.ai is the most tech-forward of the human-receptionist providers — CRM integration, outbound calling, dedicated account management. Morthn is a pure-AI alternative: 24/7, unlimited calls, no per-call fees, $99/mo flat.
Or read the full comparison below · no card up front
Feature-by-feature
Real prices, real features. We don’t cherry-pick. Where Smith.ai wins, we say so.
| Morthn $99/mo | Smith.ai $292–$2,415/mo | |
|---|---|---|
| Starting price | ✓$99/mo | ✗$292.50/mo (basic plan) |
| Per-call cost | ✓None — unlimited included | ✗$8–$10 per call over plan limit |
| Who answers | ✓AI agent | ✓Human + AI hybrid |
| After-hours coverage | ✓Same agent, 24/7 | ·After-hours adds cost |
| CRM integration | ·Google Cal + webhooks (Zapier-able) | ✓Salesforce, HubSpot, Clio native |
| Outbound calling | ·On roadmap | ✓Yes — paid add-on |
| Setup time | ✓~5 minutes | ·Onboarding call required |
| Booking appointments | ✓Real Google Calendar event | ✓Via CRM integration |
| Trained on your business | ✓Reads your site, 30-second config | ✓Human-driven onboarding |
| Best for | ✓Service businesses (HVAC, plumbing, dental, etc.) | ✓Law firms, accountants, agencies |
Where Morthn wins
- · No per-call fees ever — Smith.ai's overage charges add up fast on a busy month
- · ~3× cheaper at equivalent volume — $99 vs $292 entry, no per-call markup
- · Built for service-business workflows (booking, dispatch, emergency routing) — not legal intake
- · Pure AI = scales to any call volume without paying more
- · Setup in 5 min vs Smith.ai's onboarding-call requirement
Where Smith.ai still wins
- · If you're a law firm or accountant with deep Clio/QuickBooks workflows, Smith.ai's native CRM integrations save you wiring time.
- · Smith.ai's outbound calling product is mature — they'll cold-call leads, do appointment confirmations, etc. Morthn's outbound is on the roadmap.
- · For high-stakes legal intake calls where every word matters, a trained human still outperforms.
Common questions
How does Morthn's pricing compare to Smith.ai's real cost?
Smith.ai's Basic plan is $292.50/mo and includes 30 calls. Over 30 calls, you pay $8–$10 per call. A service business with 100 calls/month pays Smith.ai roughly $850–$990/mo. Morthn is $99/mo flat — unlimited calls included.
Is AI receptionist as good as Smith.ai's human agents?
For routine service-business calls (booking, qualification, FAQs, dispatch routing), modern voice AI is indistinguishable to most callers and faster than a human. For complex legal intake or emotional conversations, a trained Smith.ai agent still has the edge.
Can Morthn do outbound calls like Smith.ai?
Not yet — outbound is on our roadmap for Q3 2026. Today Morthn is inbound-focused: answer every call, book the meeting, route the urgent ones. If outbound is the primary need, Smith.ai's outreach product is more mature.
What about integrations — does Morthn connect to my CRM?
Morthn integrates natively with Google Calendar and Cal.com, and supports any tool via webhook. For HubSpot, Salesforce, Clio, etc., we route through Zapier. Native CRM integrations are planned for the major service-business platforms (ServiceTitan, Housecall Pro, Jobber).
Can I switch from Smith.ai mid-contract?
Smith.ai is month-to-month, so you can leave anytime. Morthn has no contract — paste your URL, your AI is live, cancel anytime. Most teams test Morthn in parallel for 2-4 weeks before switching to confirm call quality.
Try Morthn — free.
Paste your website. Your AI receptionist is live in 5 minutes. Cancel anytime. No card up front.