AI Dispatcher
Shipping June 2026Meet Marcus. Your new AI dispatcher.
Marcus is the AI employee who runs your operations floor. He triages every inbound job, decides who goes where, texts your techs with the address and details, updates your field service software in real time, and coordinates schedule changes when a job runs long. He doesn't panic on Tuesday morning when six calls come in at once.
6→1
Six simultaneous incoming jobs reduced to one calm dispatch queue.
~4hr
Of dispatcher time saved per day for a 1-3 truck operation.
$99/mo
What Marcus costs. A human dispatcher: $4,500+/mo.
Job description
What Marcus does.
Marcus is the operations-floor AI employee. After Sarah books a call, Marcus assigns it to a tech, updates your FSM, and notifies the field. When a job runs over, Marcus reshuffles the schedule and tells affected customers.
Day-to-day
Marcus’s responsibilities.
Routes every job to the right tech
Knows which tech is closest, which is qualified for the job type, and which is already on-site near the new address. Assigns based on real-time location + skillset + load.
Updates your FSM in real time
Integrates with Jobber, Housecall Pro, ServiceTitan, and others. Every new job, schedule change, or completion pushes to the FSM automatically — no copy/paste, no double entry.
Texts your techs in seconds
New job assigned? Tech gets an SMS with the address, customer name, phone, job summary, and special notes. Reply STOP to decline (Marcus reroutes). Reply CONFIRM to accept.
Reshuffles when jobs run long
If a 1-hour job becomes a 3-hour job, Marcus sees it (via FSM status or tech text), reschedules affected appointments, and notifies customers with an apology and a new window.
Coordinates with Sarah on inbound calls
When Sarah books an emergency, Marcus instantly picks the right responder. The customer hears their tech's name + ETA before the call ends.
Reports weekly — utilization, drive time, rebookings
Every Monday: tech utilization by hour, average drive time, jobs reshuffled, customer-side delay messages sent. Plus the 3 customers most likely to leave a negative review based on schedule slippage.
Comparison
Marcus vs a human in the same role.
Not a knock on humans — just the math.
Marcus
- Dispatches in <10 seconds
- $99/mo
- Pushes to FSM instantly, no double-entry
- Coordinates 24/7 — overnight emergencies handled
- Sees real-time tech location + load
- No PTO, no sick days, no quits
Human in this role
- Slow during the morning rush; mistakes compound
- $4,500+/mo for a full-time dispatcher
- Manual data entry → errors → customer-side issues
- No coverage after hours
- Relies on memory + verbal updates
- Hard role to staff; high turnover
Why we built Marcus
Marcus exists because most service businesses don't have a dedicated dispatcher — the owner or office manager does it. The result is the same: missed assignments, double-bookings, tech driving across town when there's a closer truck. Marcus is built to be the dispatcher you'd hire if you could afford one — at the price of a streaming subscription.
— Aiden, founder of Morthn
FAQ
Common questions about Marcus.
What FSM does Marcus integrate with?
What if my techs don't want to be SMS'd?
When does Marcus actually launch?
How does Marcus handle conflict resolution?
Can Marcus work without Sarah?
Marcus is shipping June 2026.
Be first in line. We'll email you the moment Marcus goes live — no spam.
No spam. One email when Marcus launches.