How much money are you losing to missed calls?

1. Pick your industry

Includes emergency + routine. Peak summer/winter higher.

How accurate is this calculator?

The defaults use industry-published benchmarks: 35-45% of inbound calls go to voicemail in service businesses during business hours, with closer to 60% after hours. Average tickets are pulled from published data (HVAC $400, plumbing $650, med-spa Botox consult $850, dental new patient LTV $1,500-3,000, salon visit $85, fitness trial $0 but LTV $1,200). Override any number with your own.

What counts as a "missed call"?

Any inbound call that doesn't reach a human who can book, qualify, or escalate. Voicemail counts. Hold-and-hangup counts. After-hours rings to nobody count. IVR menu drop-offs count.

What's the close rate assumption?

The calculator assumes 25-30% of missed calls would have converted to a booking or quoted job if answered live within 60 seconds. This is conservative — published HVAC + plumbing data suggests 30-40% for emergency calls, lower for routine.

How does Morthn solve this?

Sarah, our AI receptionist, answers every call in 2 seconds — 24/7, no voicemail, no hold music. She books appointments on your real calendar, qualifies leads, and escalates emergencies. $99/mo. The math usually pays for itself in 2-3 saved calls a month.