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Book rate · calls Morthn answered · last 30 days

Booked 24 of 38 bookable calls (63%) this period — spam and info-only calls are excluded from that denominator (industry-standard call classification: only real lead calls count against the rate). For context: the only large published benchmark we know of (June 2022, 3,000+ trade shops — vendor telemetry, no independent benchmark exists) averaged 42%. For your trade, a well-run front desk runs 80–90% booked (industry coaching telemetry — vendor benchmarks, no independent study). The biggest fixable leak: 8 call(s) where nobody ever asked for the booking. A 2025 industry analysis of ~60M calls (vendor telemetry) found only 35% of agents ask — asking is the cheapest fix in the building. Close every lead call with the alternative-of-choice booking close — two concrete windows, word for word: "I can get a tech out today between 2 and 4, or tomorrow morning between 8 and 10 — which works better for you?" (Pipeline On — 6-step alternative-of-choice close (vendor/coaching telemetry, no independent study)). Ask quality: 0 call(s) got a concrete two-time offer, 35 got only a soft, open-ended ask ("what day works?"), and 8 got no ask at all. Turn every soft ask into an alternative-of-choice — use the alternative-of-choice close (two concrete times) above. 3 call(s) were outside the service area — not a coaching issue; if these recur from the same zip codes, that's a marketing-targeting fix. 5 call(s) could not be auto-classified and are in the review queue — until they're reviewed, the true rate is between 56% and 67%.

Scores only the calls Morthn’s AI receptionist answered — booked ÷ real lead calls, with spam and info-only calls excluded from the denominator and anything the rules can’t resolve routed to human review, never guessed. To score your own front desk, import your call transcripts below.