Competitive intel · for DTC + ecommerce
Track what your DTC competitors changed on their site this week.
Ecommerce competitors A/B test pricing weekly, launch new product lines monthly, and rebrand quarterly. Tracking it manually means clicking through 10 sites every Monday — Morthn Intel does that for you.
From $79/mo · No card for the sample · Cancel anytime
You've seen this happen, probably this quarter.
- 1.
Your competitor launched a new bundle and you found out from your own customer asking for it
- 2.
A competitor cut their price on the same SKU and your conversion rate quietly dropped 12%
- 3.
A DTC brand in your category pivoted from "skincare" to "wellness" — and the category is moving with them
Sample brief snippet · Ecommerce + DTC
“Glossier rewrote their entire homepage around "no makeup makeup" — explicit positioning sharpening away from the broader "beauty" category. Three new product pages featured. Worth checking whether your category positioning is still differentiated.”
This is the format every brief lands in. Source-cited, strategically read, written so you can forward it to your CMO without editing.
What we watch for ecommerce and DTC.
- ✓Hero + landing page rewrites (positioning shifts)
- ✓Pricing changes on product pages
- ✓New product launches and bundle additions
- ✓New subscription tiers and offers
- ✓Quiz / personalization flow changes
- ✓About-page and brand-story rewrites
- ✓New hire signals from careers pages
Try it on your actual competitor list.
Tell us what your business does in one sentence — we'll suggest your top competitors, you confirm the list, brief lands in 60 seconds. No card.
Get my sample brief →Questions
Do you track Amazon / retail marketplaces?+
Currently we track competitor-owned marketing sites only — the source where strategic positioning lives. For Amazon SKU-level tracking, look at Pacvue or Intelligence Node (much higher price point).
Can I track competitors I don't directly compete with?+
Yes — many DTC operators track adjacent brands in their category to spot trends before they become competitive. A skincare brand tracking wellness brands. A coffee brand tracking energy drinks. All fair game.
What about new product launches that I miss?+
New product pages appear in the brief the week they're published. Most launches have a 1-3 week lead time before press coverage — you see them first.
Other verticals we cover