Competitive intel · for startups
Know what your competitors changed this week — before your next board meeting.
You don't have a competitive intelligence analyst. You don't have time to refresh competitor sites. But you do have a board meeting on Wednesday, and "I didn't know they did that" isn't an answer that lands. Morthn Intel solves this for $79/mo.
From $79/mo · No card for the sample · Cancel anytime
You've seen this happen, probably this quarter.
- 1.
Your competitor raised a round and rewrote their entire positioning to occupy a new category — you found out from TechCrunch
- 2.
A competitor hired 3 founding ML engineers and you learned about it in a YC W&D — way too late
- 3.
A board member asked "what is X doing?" in a meeting and you stalled for 90 seconds
Sample brief snippet · Startups
“Linear posted a new "Founding Engineer, Agents" role with a $250-300K base in NYC — clear signal they're going deep on autonomous agent infrastructure. Worth bringing to your board meeting this week: how does your roadmap respond?”
This is the format every brief lands in. Source-cited, strategically read, written so you can forward it to your CMO without editing.
What we watch for startups.
- ✓Positioning shifts and category-occupation attempts
- ✓Pricing changes signaling go-to-market pivots
- ✓Hiring on careers pages — the leading indicator of roadmap
- ✓New product surfaces and feature pages
- ✓Funding-adjacent signals (new partnerships, new office pages)
Try it on your actual competitor list.
Tell us what your business does in one sentence — we'll suggest your top competitors, you confirm the list, brief lands in 60 seconds. No card.
Get my sample brief →Questions
I only have 2-3 real competitors — is this worth $79?+
Yes. The cost of missing one strategic move (a pricing change, a rebrand, a hiring signal) is usually 10x the annual cost of the tool. Most early-stage founders end up adding 3-5 adjacent competitors once they start using it.
Can I add this as a prep doc to my board meeting?+
Yes — every Monday brief is shareable as a public URL or PDF. Many of our customers use it as the "competitive landscape" slide of their board deck without editing.
How do I cancel before my next round?+
One click in the dashboard. No contract, no email exchange. We don't make cancellation friction part of the product.
Other verticals we cover