Competitive intel · for med-spas + wellness
Know what every clinic in your market is doing — before your next patient consult mentions it.
Med-spa and wellness positioning shifts fast and locally. New service launches, price changes, new aesthetic providers, and "wellness clinic" repositioning are constant. Morthn Intel watches your local and category competitors weekly so you walk into Monday already knowing.
From $79/mo · No card for the sample · Cancel anytime
You've seen this happen, probably this quarter.
- 1.
A competitor in your market added GLP-1s to their service menu and patients started asking why you don't offer it
- 2.
A med-spa down the street rebranded as a "longevity clinic" and the entire category just moved upmarket — without you
- 3.
Three local competitors started offering Botox at $11/unit and your $14/unit pricing started losing patients to "what's the difference?" questions
Sample brief snippet · Med-spas + wellness
“Ever/Body added a "Wellness Membership" at $199/mo (unlimited consultations + 20% off treatments) — a subscription play in a category that's historically transactional. Worth thinking through whether a membership model fits your patient base — the math typically only works at 60%+ utilization.”
This is the format every brief lands in. Source-cited, strategically read, written so you can forward it to your CMO without editing.
What we watch for med-spas and wellness brands.
- ✓Service menu changes (new treatments added or removed)
- ✓Pricing on per-unit / per-treatment / package pricing
- ✓New provider additions and credentials
- ✓Aesthetic and brand repositioning ("wellness clinic" rebrand wave)
- ✓Membership and subscription program launches
- ✓New location announcements
- ✓Special offer + promotional cadence
Try it on your actual competitor list.
Tell us what your business does in one sentence — we'll suggest your top competitors, you confirm the list, brief lands in 60 seconds. No card.
Get my sample brief →Questions
Can you track local competitors in my city?+
Yes — add their domain like any other competitor. We crawl any publicly accessible site, including small local med-spas. The brief covers what they're saying just like national chains.
Do you track Google reviews or social media?+
No — we track marketing-site changes (positioning, pricing, services). For Google reviews and Instagram, you'll want a separate tool. The two are complementary signals.
How does the brief help me in patient consults?+
Most patients now research multiple providers before booking. The brief tells you what your competitors are saying so you can pre-empt the "why are you different from X" question with a sharp, sourced answer.
Other verticals we cover