MorthnLumen Med-Spa

Crisis playbook

When something goes wrong.

Pick a severity. Get an AI-drafted holding statement in your voice + a containment checklist. Activate to pause ad campaigns and scheduled posts in one click.

Severity

A viral negative post, multiple low-star reviews same week, or a complaint chain.

Containment playbook

  1. 1Pause this week's remaining scheduled posts (manual).
  2. 2Pull any active ad creative referencing the impacted product/service.
  3. 3Reply to every comment within 2 hours. Use the holding statement.
  4. 4Escalate to the founder for a real response within 24 hours.

What happened?

Briefly describe the situation. We'll draft 3 holding statements: a short DM reply, a feed post, and a press-style statement — all in your voice.