Product
Built as infrastructure, not a lightweight campaign tool.
Morthn connects intelligence, scoring, and comparison workflows so creator programs can scale with less friction and more control.
Scanning engine
- • Ingest TikTok and Instagram creator data into a normalized profile model
- • Queue-driven scans built for repeatable, auditable operation
- • Consistent signal extraction to support side-by-side evaluation
Scoring pipeline
- • AI Creator Score calibrated for practical shortlisting decisions
- • Factor-level breakdowns to explain score movement over time
- • Confidence-aware outputs to prevent over-trust in thin data
Risk detection layer
- • Audience authenticity checks and engagement anomaly detection
- • Comment-quality and volatility indicators for downside screening
- • Risk categorization your team can action in creator selection workflows
Decision workspace
- • Creator comparison views for faster internal alignment
- • Shortlist workflows with clear rationale and saved context
- • Campaign-level operating history for audit and reporting needs
Sharing and export stack
- • CSV export and share-ready summaries for stakeholder alignment
- • Shortlist notes and tags that preserve decision context
- • Comparison views designed for faster approvals
Operational controls
- • Tier-based scan limits enforced server-side
- • Org-aware workflows for teams running multiple initiatives
- • Data and workflow structure designed for long-term governance
What operators get in real terms
Reduce time-to-shortlist for new campaigns and product launches
Cut evaluation inconsistency across team members and external partners
Catch risky creator profiles before campaign commitment
Preserve a clean decision trail from discovery to final shortlist
Implementation designed for speed without corner-cutting
1. Configure profile context
Capture business niche, audience, and influencer goals so scoring aligns to your operating reality.
2. Launch scan workflows
Start scanning handles immediately with queue-driven processing and structured score outputs.
3. Standardize shortlist decisions
Use notes, tags, and compare views to make creator approvals fast and repeatable.
4. Scale with governance
Add membership controls, usage boundaries, and report exports for broader team adoption.
Deploy Morthn as your creator operating backbone.
Start with structured scanning, then scale into consistent shortlist and comparison workflows as volume grows.