For general contractors

Never lose a remodel lead to voicemail.

A homeowner with a kitchen remodel budget is calling 4-5 contractors. The first one to pick up and book the site visit usually wins the job. Morthn is a done-for-you front office: every call answered, the project, budget, and timeline qualified, and the estimate visit booked on your calendar. All of it runs behind the scenes with a real person accountable; you stay in control.

The operating layer for service businesses — calls, bookings, follow-ups, and invoices, handled end to end. A human in the loop until you trust it. From $1,997/mo.

Fully managed. No software to run.From $1,997/mo

The cost of running it yourself

What’s your front office leaving on the table for general contractors?

Set the three sliders. We count every inbound you don’t capture fast (calls, texts, DMs), reputation you’re not compounding, and no-shows you’re not rebooking. Conservative: 40% of slow/missed inbounds were real buyers.

110 leads

Calls, texts, web forms, and social DMs combined. Most owners underestimate this — check your phone logs + inbox.

$4,500

Revenue from a single typical job or visit that closes.

50%

Speed-to-lead reality for a busy, under-staffed operation is usually 55–65%. Anything slower than ~5 min mostly books a competitor.

Revenue recovered / mo

$113K

Recovered / year

$1.4M

Front-office hours saved / mo

18h

Morthn runs your entire front office — calls, inbox, calendar, reviews, payments — from $1,997/mo, a 56× return at your numbers. The AI runs it behind the scenes; you stay in control.

Built by an operator

“Every service business I knew was drowning in the front office — missed calls, unanswered DMs, no-shows, reviews they never asked for. So we built a team to run all of it. Want to hear one piece of it live? Call the line like a customer and hear how it handles a real call.”

— Aiden, founder of Morthn

Call the demo line: (774) 334-9053

What changes

What changes for general contractors

Qualifies real leads from tire-kickers.

Asks the qualifying questions — project type, rough scope, target start date, ballpark budget. Tags hot leads and pings you immediately. Books estimates only for callers who clear your minimum-job-size bar.

Books site-visit windows on your real calendar.

Connects to your Google Calendar. Reads your real availability + drive time. Books 60-min estimate slots the homeowner can plan around. Sends them a calendar invite with your contact info.

Captures the photos + details upfront.

Asks the homeowner to text photos of the project area. By the time you arrive at the estimate, you already know what you're walking into. Closes faster.

Straight answers

Common questions

Can I have it filter by project size?
Yes. Set rules like "only book if project is >$15K" or "only book remodels, not handyman jobs." Anything below threshold gets a polite redirect ("we focus on full kitchen + bath remodels — sounds like you might be looking for a handyman, here's a referral").
Does it tell them my licensure and insurance?
Yes. Trained on your license numbers, insurance carriers, and any state-specific requirements. Will recite them when asked, can text them on request.
How does it handle multi-trade projects?
Same way you do — qualifies which trades are involved (e.g., kitchen remodel = plumbing + electrical + tile + cabinet) and books the estimate visit. You make the trade decisions on-site.

Never miss another customer
or an invoice.

Done for you across calls, inbox, calendar, reviews, and payments. From $1,997/mo — we set it all up, with a human in the loop until you trust it.

See full pricing