For gyms + studios
Book trials and classes while you're training.
A prospective member calls during your 5pm group class — you can't pick up. By the time you call back that night, they've already signed up at the studio down the street. Morthn picks up every call, walks them through your programs and pricing, and books their first session before they hang up.
Dial the live demo line · or start free, no card up front
~$1,400
annual revenue per new fitness member. Missing 5 inquiry calls/week = $360K+/year in lost LTV.
The voicemail tax
How much are you losing to voicemail for gyms + studios?
Slide the three values to match your business. The math is conservative — assumes 40% of missed calls would have been qualified leads, and a 3× LTV multiplier on the first-job ticket. Real-world numbers usually run higher.
Phone calls only — not chat or web forms. Most service businesses underestimate this; check your VoIP / Google Voice logs.
Revenue from a single typical job (one HVAC service call, one haircut, one estimate that closes, etc.).
Industry average for under-staffed service businesses is 55–65%. Voicemail counts as a missed call.
Missed qualified leads / mo
43
Lost revenue / year
$124K
Lifetime revenue lost / yr
$372K
Morthn picks up every call 24/7 for $99/mo. At your numbers, that’s a 104× ROI just on first-year recovered bookings.
5-minute setup · cancel anytime · no card required
What it does for gyms + studios
Books trials and first sessions on the phone.
Knows your class schedule and trainer availability. Books trial sessions (free-class trials, intro PT consults, body-comp scans) directly on your booking system — Mindbody, Vagaro, ClassPass, Cal.com, or Google Calendar.
Quotes your real pricing.
Trained on your membership tiers, drop-in rates, and package pricing. Quotes confidently — "8-week intro is $239, that's 16 sessions twice a week with a coach." No more "let me have someone call you back."
Handles class-schedule and cancellation questions.
Tells callers exactly what classes are tomorrow, what time, with which coach. Handles cancellation and reschedule requests via text. Frees your front desk for the people standing in front of you.
Common questions
Can it integrate with Mindbody or ClassPass?
Yes — via webhook or Cal.com bridge for the major fitness platforms. We can pull your real class schedule and trainer availability into the agent's context so quotes and bookings are accurate.
What about cancellation policies and refunds?
The agent reads your written policy and applies it. For genuine refund/escalation requests, it routes to you. For routine reschedules within policy, it handles them and updates the booking system.
Does it work for solo personal trainers?
Yes — and arguably better than for a gym. A solo PT can't pick up the phone mid-session. Morthn books your trials and consults so you finish the workout you're running.
Try it on your business — free.
Paste your website. Your AI receptionist is live in 30 seconds. Cancel any time. No card up front.
Start free