For plumbers
Pick up the burst-pipe call at 2am.
Plumbing emergencies don't wait for business hours. The homeowner calls the first three plumbers in Google — and if voicemail picks up, you lose the job. Morthn is a done-for-you front office: every call answered 24/7, emergency vs. routine qualified, and your on-call tech paged.
The operating layer for service businesses — calls, bookings, follow-ups, and invoices, handled end to end. A human in the loop until you trust it. From $1,997/mo.
The cost of running it yourself
What’s your front office leaving on the table for plumbers?
Set the three sliders. We count every inbound you don’t capture fast (calls, texts, DMs), reputation you’re not compounding, and no-shows you’re not rebooking. Conservative: 40% of slow/missed inbounds were real buyers.
Calls, texts, web forms, and social DMs combined. Most owners underestimate this — check your phone logs + inbox.
Revenue from a single typical job or visit that closes.
Speed-to-lead reality for a busy, under-staffed operation is usually 55–65%. Anything slower than ~5 min mostly books a competitor.
Revenue recovered / mo
$26,000
Recovered / year
$312K
Front-office hours saved / mo
37h
Morthn runs your entire front office — calls, inbox, calendar, reviews, payments — from $1,997/mo, a 13× return at your numbers. The AI runs it behind the scenes; you stay in control.
Built by an operator
“Every service business I knew was drowning in the front office — missed calls, unanswered DMs, no-shows, reviews they never asked for. So we built a team to run all of it. Want to hear one piece of it live? Call the line like a customer and hear how it handles a real call.”
— Aiden, founder of Morthn
Call the demo line: (774) 334-9053What changes
What changes for plumbers
Day 1: every call answered, 24/7.
Triages emergency vs. routine in 30 seconds. Pages your on-call tech instantly for active leaks, gas, or sewer backups. Books routine into a real 90-minute window — no "between 10am and 2pm" abuse. Texts the address + gate code + problem description to your tech before they're on the way.
Week 1: invoices go out, payments come in.
The Payments + AR module auto-generates an itemized invoice from each completed job and sends it by SMS with a Stripe link. Overdue accounts get a professional follow-up call in your voice. Cash lands same-day. Stop chasing checks.
Month 1: reviews and repeat business compound.
The Reviews module auto-texts every completed customer for a Google review and replies to every one. Lifecycle re-engages past customers with seasonal nudges (water-heater flush, sump-pump check) and the Calendar module backfills empty slots. The whole front office runs as one loop. And behind the scenes, Morthn runs the paperwork nobody else tracks: permit expiration clocks on every job (an expired-open permit resurfaces when the homeowner sells) and your subs' insurance certificates chased before they lapse — because an uninsured sub's loss can land on you.
Straight answers
Common questions
How does after-hours emergency routing work?
Can I add upsell scripts?
What about service area filtering?
Never miss another customer
or an invoice.
Done for you across calls, inbox, calendar, reviews, and payments. From $1,997/mo — we set it all up, with a human in the loop until you trust it.