Instant Lead Follow-Up · for home services businesses
How home services businesses follow up with leads instantly
Contacting a lead within 5 minutes makes you far more likely to win it, yet most businesses take hours to respond — by which point the lead has booked with someone faster.
What it’s worth to a home services business
~$1,350/mo
At a $450 average job value, winning back even the jobs you currently lose to slow replies covers the cost many times over. Run your own number →
The old way doesn’t cut it
The old way was hoping someone on the team checked the inbox and called back between jobs — which means leads routinely wait hours or fall through entirely. For HVAC, plumbing, and electrical, the emergency call that hits voicemail at 7pm goes straight to the next company on the list.
The new way: an AI operating system
An AI operating system replies to every web lead, form, DM, and text in seconds, around the clock, and keeps following up on a smart cadence until the lead responds.
For your home services business, specifically: Morthn watches every channel and responds instantly in your voice, books the appointment, and chases non-responders automatically. It runs inside Morthn — the AI operating system that handles your speed-to-lead + inbox and the rest of your back office, learns what works, and does more of it. Self-serve, no founder demos, live in days.
Questions
How fast should a home services business respond to a new lead?
Within minutes — ideally seconds. For HVAC, plumbing, and electrical, the emergency call that hits voicemail at 7pm goes straight to the next company on the list. Morthn replies instantly to every inquiry across phone, text, web, and social, so you are always the first to respond.
What happens if a lead doesn't reply?
Morthn follows up automatically on a smart cadence — a few well-timed touches in your voice — and stops the moment they book or opt out. Nothing gets forgotten.
See it run on your home services business
Get a free breakdown of where revenue is leaking — plus a real sample of what the engine would do for your business.
Instant Lead Follow-Up for other businesses